Bloom product range includes a broad and diverse range of “feel good” indulgences including: Cosmetics, Skin care, Aromatherapy products, Candles and fun quirky items. Bloom’s philosophy is to create innovative, quirky products made from quality ingredients. Bloom products have a spirit of fun, a commitment to product integrity and are directional in concept and design. Bloom products are for the young at heart.

Bloom continues to be a great Australian success story. It is one of the few locally based international brands to remain privately owned and has become a globally recognized brand.

The essence of Bloom is an unwavering passion to creating high-quality, aromatherapy-based products that offer a playful and sophisticated approach to beauty. As the Bloom range has grown, the business has stayed true to its philosophy of using natural botanical ingredients and essential oils.
 
Miss Bloom embodies the spirit and personality of the Bloom brand. She is playful, fashionable and sophisticated – she’s stylish with a lovable edge.
 

Natalie Bloom launched Bloom Pty Ltd in 1993 at the age of 22. With an abundance of youthful energy and passion (an early Bloomer!).

After obtaining a Bachelor of Arts in Visual communications from R.M.I.T., Natalie worked briefly as a graphic designer in a small studio. Natalie quickly learned the limitations of this path and the need for a more challenging outlet for her creative energy. From humble beginnings, originally based in Natalie’s family home, Bloom began with a couple of quirky gift concepts, a strong design influence and a whole lot of heart.