The Styli-Style brand, owned and marketed by InterMark USA has achieved great success in marketing its product innovations into the mass market channels in the United States, as well as overseas. It has a market position of leadership in innovation, especially in the eye and lip lining categories. Launched in 2001 into the Beauty Supply market, and in 2002 into the mass market, the existing brand has distribution in over 15,000 outlets in the US market.  Styli-Style has won over 10 product Beauty awards from the top fashion magazines for its innovations.

The natural beauty of her native Australia and exotic destinations worldwide is the inspiration behind the Sue Devitt brand. With years of product development experience throughout the United States, Australia, and the Far East, celebrity make-up artist Sue Devitt became passionate about creating a series of treatment-based formulations that offer optimal nurturing effects within a vibrant kaleidoscope of color perfectly suited to women of all ethnicities and skin types.