Hollywood Fashion Secrets

AWARDS
ALLURE BEST OF BEAUTY
2009 DSN BEST NEW PRODUCT
ERNST & YOUNG ENTREPRENEUR OF THE YEAR
NATIONAL RETAIL FEDERATION


Hollywood Fashion Secrets® was founded to prevent wardrobe malfunctions. Our specialty is providing the invisible tricks, fabulous extras, and little secrets that make pulling off any fashion feat simple-whether it’s showcasing a killer dress, looking cool and confident during a big meeting, or staying fashionable throughout a busy afternoon. It was a hapless gapping sweater in need of closure that inspired the product that started it all: Hollywood Fashion Tape. Now every clever, problem-solving product we add to the assortment is designed to help women feel their most confident everywhere, anytime-at work, on the town, even at very special events like proms and weddings. Since its launch in 2001, HFS sold more Fashion Tape than any other brand – over 40 million feet of tape – enough tape to stretch from New . HFS is available in over 25 countries with products available in 30,000 retail stores across the U.S. Hollywood Fashion Secrets perform undercover wardrobe magic for women everywhere. Check out our fabulous fashion and beauty secrets designed for you and yours! Hollywood Fashion Secrets…style solutions unseen on women everywhere!


Brand Story

Jane Dailey is the founder and Fairy Godmother of Hollywood Fashion Secrets (HFS), which opened up a new retail category in the fashion & beauty industry aimed at delivering useful, everyday tools that help women solve their daily styling challenges and side-step wardrobe malfunctions. “It’s all about giving women the tools and advice that they need to polish their brand and take on the world with more confidence,” says Dailey. The company was founded in 2001 in Minneapolis, with its first product, Hollywood Fashion Tape® – the original Fashion Tape – a revolutionary product aimed at helping women keep their garments perfectly in place. Dailey is one of 25 honorees that made the List of People Shaping Retail’s Future by the National Retail Federation. According to her, “Hollywood Fashion Secrets is a brand for women, by women.