Shadow Shields

AWARDS
ALLURE
BUZZFEED
COSMOPOLITAN
ELLE
KOCKTAILS WITH KHLOE



Ever try to achieve that Red Carpet Smoky Eye, only to end up looking more like a raccoon than a fox? Well, look no further! Shadow Shields are the answer to flawless eye makeup application every time! Eliminate eye shadow fallout with this hands-free, disposable, time-saving secret weapon! Apply these half moon shaped gems under the eye before applying eye makeup to catch any and all excess product that falls! When done, gently remove shield and say Hello… To Flawless Eye Makeup!

As seen on E! News, The TODAY Show and in ‘O, The OPRAH Magazine,’ Shadow Shields are being used by top celebrity makeup artists and giving everyday women the confidence they need to apply eye makeup like a pro! Hailed as “The Ultimate Multi-Tasking Beauty Tool”, Shadow Shields can also be used below the lips for precise lip liner and lip color application. Be Fearless. Be Flawless. Be Smudge-free with Shadow Shields!


Brand Story

Michelle Villanueva, the founder of the original Shadow Shields, has worked as a freelance makeup artist in Southern California since 2003, specializing in fashion and corporate photo shoots, as well as bridal and special event makeup. She holds a Bachelor of Arts Degree from California State University, Long Beach. She created Shadow Shields in 2008.

This busy ingenue developed Shadow Shields to help save time and mess. "Whether it was trying to get myself ready with twin boys running around, or making sure that my client was on time, I knew that I had to create something that would help every woman, every makeup artist save that extra 10-15 minutes it was taking to touch up the mess of eyeshadow fallout!,” says Villanueva. Currently, she oversees the operations, strategic direction, execution of sales, distribution, marketing and advertising initiatives for the company.